Poor power factor draws higher current  for the same delivered power.  
When inductive loads such as motors are fed by alternating current (AC), the variation in current will tend to lag behind the voltage. In this illustration, the current (pink) lags 30 degrees (one twelfth of a cycle) behind the voltage (blue). The power delivered at any instant (yellow) is the current times the voltage.

Set lag to zero and press Calculate to make peak voltage and peak current coincide: this gives the highest instantaneous power at every stage of the cycle.
 
If you increase the lag, the delivered power falls even though the current stays the same; you would have to increase the current to get back to the required power. The percentage corresponds to the "power factor".
 
 
   degree lag:   % power delivered